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10 Tips to Improve Your Sales Performance

John H. Dean

The sales profession moves faster than ever today. In the blink of an eye, new competitors emerge, products similar to yours are released, and before you know it, it's a race to the bottom.

No matter what industry you're in, what worked well a few years ago isn't good enough today. This is no time for trial and error or order taking; this is a time to sell. Here are some basic steps you can take to improve your sales performance, reduce your cost of selling, and ensure your survival.

1. Clarify your mission.

Begin by understanding your business niche. What do you do best? Who needs what you do? How do you best approach these prospects? How much are they willing to pay? If these questions are not answered easily, campaign at the top for clarity and vision.

2. Break the mission into specific goals.

Write down the activity goals (calls per day, proposals per month, referrals per call, etc.) that you can control. Set results goals (sales per month, amount per sale, profit per sale, etc.) to measure your progress, and track them closely. Increase your activity and measure the results. Goals focus your attention and energize your action.

3. Sell to customer needs.

Always assume your prospects will buy only what they need. How can you convince them of that need? Emphasize the features of your product or service that reduce costs and solve problems for the customer. Sometimes you can reposition your wares. For example, you sold wool uniforms for their look and feel; now stress wool's durability and lasting value. Be creative in your sales and marketing.

4. Create and maintain favorable attention.

Effective marketing, referrals, strong sales skills, and strategic questions are the keys to creating favorable attention. Diligent follow-through and above-and-beyond customer service are the keys to maintaining it. 5. Sell on purpose.

Know both what to do and why you're doing it at every step along the way. Who are you targeting and why? What are you going to tell them and why? What are you going to ask them and why? What is your proposal going to look like and why? When are you going to ask for the order? If you don't feel sure of yourself at every step of the selling process, get some training or guidance.

6. Ask, listen, and act.

Better than any others, these three words summarize success in sales. Your questions must be creative, planned, relevant, and direct. Your listening skills must be highly developed. You must respond and take action that proves that you listened to the customer and want the sale.

7. Take the responsibility but not the credit.

Realize that you are the team leader. The company looks to you for direction and supports your effort. To build a strong support team willing to go the extra mile when you need it, give your team the credit for everything that goes right, and take the blame when it goes wrong.

8. Work on the basics.

Even the best of the best have room for improvement. Make a decision to improve your weaknesses, and set goals to force yourself to do the things you don't like to do. Be more creative in your prospecting, fact finding, and presentation skills. Imagine the perfect salesperson and compare yourself to the ideal.

9. Develop your attitude.

Your attitude is controllable. Conquer your fears. Change the beliefs that limit your success. Your thought habits control your commitment, enthusiasm, persistence, resilience, happiness, and confidence. Be aware of them, decide which ones are unproductive, and then make a commitment to change. With time and effort, you can become the person you want to be.

10. Maximize your time.

Focus on your goals. Test every activity for its importance and urgency. Create an ideal schedule, and test your actual time use against it daily. Remember, just one hour a day used more productively adds up to more than six extra weeks of productive time a year.

https://digitalmarket5.blogspot.co.ke/

How to Present Marketing Skills to Employers

Marketing takes many skills

When looking for a job in marketing you will need to demonstrate you have the right skill set even if you don't have the desired experience. Try to link your marketing skills to things you have done even if they have been outside of the workplace such as drumming up interest in a voluntary project online for instance.
The key skills marketing firms are looking for are:

• Interpersonal communication. Can you talk to people within all levels of an organisation and use multiple media to do so?
• Good writing ability. Ask yourself whether you understand the difference between effect and affect or if you know how to punctuate properly.
• Analytical knowledge. This means being able to interpret written, visual and verbal communications. It will also often involve the ability to number crunch.
• Creativity and expression. Can you think of a new way of doing things? If so it will also be important to be able to put new concepts over in a way that can be readily understood.
• Influencing and negotiation skills. Not everyone feels comfortable with the art of persuasion, but if you do offer examples of how you have negotiated in the past such as haggling successfully.
• Team playing. Marketing may be a creative industry but that does not mean you can go it alone. Therefore you will need to demonstrate your ability to knuckle down with colleagues.
• Computer skills. You don't need to be an IT professional to make it in marketing but a good working knowledge of word processors, spreadsheets and other commonly used apps is essential.
• Commercial nous. Without business acumen you won't get far in marketing so this is an important skill to bring to the fore.
• Ambition to succeed. Your drive will be a key ingredient to getting into marketing which is often a sales led environment. Don't make the error of thinking that ambition is not a skill.

Once you have established how your past work and life experience relate to these key skills, you should try to work them into your CV. Mention as many as possible in your personal statement and offer examples to back them up.
If you cannot fit them all in, use your work history to offer further illustrations of how you have brought your marketing skills to bear on the job.

Everyone can start a blog but not everyone knows how to create interesting blog posts people will love to read. Many bloggers struggle with a ridiculously high bounce rate.

A high bounce rate means people don’t spend any time at all on your blog before they bounce out. It means your readers don’t actually read your blog posts. It also means they don’t spend enough time on your blog to see your offers, products or click on your ads.

Ultimately, it means making money as a blogger is always going to be an uphill task. How do you remedy this? By creating blog posts people will love to read, of course.

Truth is, as a blogger, you need people to read your blog posts. If they don’t, you have nothing for your efforts. Has it ever crossed your mind how some bloggers always get people glued to their posts while others struggle to hold their readers’ attention or even get visitors to click on their topics in the first place?

Have you for once asked yourself what is so special about their blogs that yours lack?

As a blogger, you want people to always pay attention to each post you create on your blog. This is why you must learn to create interesting and compelling blogs, articles that keep your readers coming back for more.

You must learn to write not just quality and useful blogs but blog topics that people will love to read. While some people find it easy to just whip out posts after compelling posts, they will also tell you it takes some learning and time to achieve.
So here are 5 tips for creating blog posts your readers will actually love to read
Start with writing interesting blog topics

See, people don’t just land on your article. They first see your post title, then they click on it if they like it, and then they get to the article. If your blog topic does not compel people to click on your post, nobody will read your post no matter how much time and effort you put in creating it.

So the first thing you want to do is to write on interesting blog topics because the topic is the door to the article itself.

If you must create blog topics that people will love to read, the topics must be in high demand. It should be something your readers are actually interested in.
Read This: Top 18 Blog Topic Ideas for Beginner Bloggers in 2017 [Sub-Niches Included]

To find topics in high demand, look around at news sites, social media groups, popular blogs and see which post has the most comments and likes.

Follow discussions on online forums and watch out trendy hashtags on twitter. Social bookmarking sites are also another place to find blog posts that are in high demands.

When you come up with an interesting topic, give it a nice and compelling title. You could have a powerful topic and a boring title which would be just as bad.

Don’t just write any title; read your title back to yourself. Does it catch your interest? Does it compel you to click? Brainstorm your title with your friends and see if they get the same effect.

Most importantly, your title must NOT mislead your readers. Don’t write a title about one thing when the post is about something else.
Know your audience and give them new, valuable information

If you don’t know your audience, it would be very difficult to be able to write articles that will be interesting and informative to them. But, when you know your audience, it would just be a matter of keeping them informed of any new developments or late breaking news pertaining to their interests.

Is it now that you want to tell us what really killed Michael Jackson? You are so late no matter what you want to reveal. Nobody is really interested in that topic any longer. That ship has sailed. Come up with something new.

People typically seek to learn more about their favorite topics and if you can offer your readers this type of information, it will most certainly catch their eye and keep their interest!
Be yourself

When people come to your blog, the first thing they want to know is almost always who you are. They want to see you and hear you, not a version of someone else. So write as yourself.

When you see other popular bogs and the type of attention they receive, it could be tempting to want to imitate them so you can get the same results. This is an attempt at self-sabotage.

Those blogs did not get such attention by imitating other people. Don’t make the mistake of imitating/copying them.
Read This: 5 Bankable Online Skills You Can Learn in 60 Days to Make $1,000/Month

Be original. Don’t be afraid to be yourself. Don’t be afraid to put your opinions out there. Don’t cower when people give you stick for being yourself.

Eventually, your readers will appreciate you for you are. Nobody will appreciate you for trying to be someone else.
Don’t try to blend in; stand out

I can’t think of any topic you may want to write on that has not already been written by someone else. But the beauty of blogging is that you can present your own post in a way that it stands out, bearing your own unique voice and writing style.

You can look at those topics and present some new insightful information on them. You can offer a different perspective, your own unique perspective. Your readers will love you for that.

I try very hard not to write like anyone else. Even when I hire freelance writers, I usually end up rewriting the whole thing myself that I often wonder why I had to hire a writer in the first place.

The goal is to stand out. To present yourself in a way that nobody else has and nobody else ever will. That is how you keep your readers.
Aim to create curiosity and engagement

Creating interesting blog posts that people will love to read is an art. There are certain blog topics that hook you. Immediately you read the title, you are tempted to click through to the post to cure your curiosity. Before you know it, you have finished reading the post and trying to check for other related posts if they will also catch your interest.

You can create such experience with your readers if you know how to create blog topics that says ‘click me to find out’.

Here are some tips on how to create blog topics that create curiosity and engagement:

Ask question with your topics.
Share a story of your experience with something interesting to your readers.
Make a bold claim.
Don’t shy away from controversy

So, there you have it!

In conclusion, your target for creating a blog post is to create a community of followers; this can be achieved if you know how to write blogs that keep your readers asking for more.

I’m interested to know what your experience is or what you think. Send in your comments and share with us.

Arsenal Football Club is a professional football club based in Highbury, London, England, that plays in the Premier League, the top flight of English football. Wikipedia

Arena/Stadium: Emirates Stadium

Manager: Arsène Wenger

Location: London, United Kingdom

Director: Stan Kroenke

Parent organization: Arsenal Holdings

you are who you think you are