antonymaina334@gmail.com
6 Reasons Why Marketing Could Be Your Dream Career
If you’ve got a way with words, images, people and strategy, and are
plugged into what’s ‘now’, you could have what it takes to enjoy a
successful and stimulating career in marketing.
Here are six reasons why marketing could be your dream career.
The industry is at a dynamic crossroads
These days people spend an inordinate amount of time online – working,
playing, connecting … and shopping! With a whopping 88 per cent of
Australian household Internet users conducting some form of e-commerce
in 2011, online marketing is, without a doubt, the new marketing
frontier.
And then there’s social media. With one in every nine human beings on
the planet on Facebook and 2.9 million hours spent on YouTube each
month, social media has mushroomed to completely transform the way in
which consumers are engaged and target demographics reached. It’s an
exciting and transformative time in the marketing world, and you could
be right in the thick of it.
You have more creative avenues on hand than ever
But it’s not just social media. Mobile computing and apps, online
advertising, search engine optimisation, RSS feeds, online press
releases, blogs, email marketing, viral marketing, affiliate marketing,
branding – all these form part of the marketing landscape in 2012. This
means organisations not only have new markets but a new set of avenues
through which messages can be delivered to consumers – which means that
on top of being creative, you will have to get your head around how to
exploit all the available media and technologies. It certainly makes for
a more eclectic approach than the old days of billboards, radio and TV
ads!
These are exciting times, with almost limitless possibilities. The challenges, and the rewards, have never been greater.
You get to connect with loads of people
At its core, marketing is about getting your message through to people
and convincing them to buy your product or service. Marketing requires
constant communication with people and, as a marketer, you need to find
ways to engage your audience.
For this, you need to really know people and understand what makes them
tick. An account manager needs to be able to get along with clients; a
market researcher needs to anticipate what target audiences might want; a
public relations pro needs to know how audiences will respond to news.
To be a truly effective marketer, you need to be able to put yourself in
someone else’s shoes and understand how they think and feel.
Marketing work also involves working in teams to develop and nurture
creative ideas for a campaign, so it helps if you’re a people person. If
you love collaborating with others, a marketing career could be just
what you’re after.
There are good opportunities for progression
There are two main areas for marketers: the client side and the agency
side. The client side involves working in the marketing department of a
business, non-profit organisation or public sector department. Agency
work means working for a business (agency) that provides advertising and
marketing services to other businesses, and doing their marketing for
them.
When you start out in client services, you might be a marketing
assistant helping out with different entry level tasks. The next rung up
might be to become a marketing coordinator, and if yours is a company
that sells a product, you’ve also got product designers and managers.
Above that you’ve generally got the department head honchos: marketing
managers and directors.
On the agency side, there are multiple opportunities in project
management, public relations and market research, with a range of levels
of progression. There are also media buyers and account management
roles for those with strong management, negotiation and financial
skills.
If you’ve got the talent and drive, there are plenty of opportunities for both frontline and behind-the-scenes roles.
It’s vital to business and all industries need it
Marketing is used by virtually every organisation, both commercial and
public, and the quality of that marketing often determines a business’s
success or failure. Whether it’s a financial institution, fashion
retailer, government department, e-business or charity organisation –
each needs good marketing to succeed, and each requires a different kind
of sell.
By applying your marketing nous in whatever field or industry interests
you, you can be a key player in driving the success of any business.
It’s one of the most creative industries out there
Marketing messages need to be constantly refreshed, renewed and
transformed in order to cut through the noise of competing messages. You
have to continually work at new ways to approach a problem and think
outside the square, and there’s no place for complacency. Few jobs hinge
on creativity and innovation the way marketing does.http://c.jumia.io/?a=46140&c=468&p=r&E=kkYNyk2M4sk%3d&ckmrdr=https%3A%2F%2Fwww.jumia.co.ke%2Fmen-s-shoes%2F&utm_source=cake&utm_medium=affiliation&utm_campaign=46140&utm_term=
You can apply your creativity in all sorts of ways – from developing
big-picture marketing strategies to the details of what text and images
to use.
And when it all clicks – when a campaign gets a massive response and
transforms a business’s fortunes – just ask any account or product
manager how that feels. They’ll tell you. It’s awesome.http://c.jumia.io/?a=46140&c=417&p=r&E=kkYNyk2M4sk%3d&ckmrdr=https%3A%2F%2Fwww.jumia.co.ke%2Fbeauty-perfumes%2F&utm_source=cake&utm_medium=affiliation&utm_campaign=46140&utm_term
Accredited courses from leading Australian universities, TAFEs and colleges
