here are good opportunities for progression

There are two main areas for marketers: the client side and the agency side. The client side involves working in the marketing department of a business, non-profit organisation or public sector department. Agency work means working for a business (agency) that provides advertising and marketing services to other businesses, and doing their marketing for them.

When you start out in client services, you might be a marketing assistant helping out with different entry level tasks. The next rung up might be to become a marketing coordinator, and if yours is a company that sells a product, you’ve also got product designers and managers. Above that you’ve generally got the department head honchos: marketing managers and directors.

On the agency side, there are multiple opportunities in project management, public relations and market research, with a range of levels of progression. There are also media buyers and account management roles for those with strong management, negotiation and financial skills.

If you’ve got the talent and drive, there are plenty of opportunities for both frontline and behind-the-scenes roles.