http://c.jumia.io/?a=46140&c=475&p=r&E=kkYNyk2M4sk%3d&ckmrdr=https%3A%2F%2Fwww.jumia.co.ke%2Fwomen-s-clothing%2F&utm_source=cake&utm_medium=affiliation&utm_campaign=46140&utm_term=Digital marketing moves very quickly, and as a modern marketer, you’re probably gaining new skills by the handful. But what marketing skills capture an employer’s eyes in 2015? What sets their hearts a-thumping? What makes them say, “We need to hire this one!”
Today we’re sharing 14 enticing marketing skills to add to your resume in 2015! (And if you're looking for a job now, check out our jobs page. We're hiring!)

1. Content Marketing

Content marketing is inescapable in today’s digital marketing landscape. It’s like what the Spice Girls was to the 90’s. Brands have realized that they need to be producing a steady stream of high-quality content in order to attract their audiences.

We’re in a pretty frightening content whirlwind; with many blogs pushing out several posts a day, there’s zero chance we will ever read most of what is published on the web. Still, you can capitalize on this mighty content race by marketing yourself as a content mastermind. (If you're in the B2B aka business-to-business world, check out our seriously comprehensive guide to B2B content marketing.)

2. CMS Experience

Since nearly all businesses publish content with the help of a Content Management System (CMS), noting some CMS experience on your resume is always a smart move, especially if you're applying for a content marketing job. WordPress and Drupal are two common examples of content management systems you may want to get you hands dirty with. Put this on your marketing skills list and you'll be sure to get noticed.

3. CRM Skills

Businesses are also looking for experts in Customer Relationship Management (CRM) software, which serves as an essential tool for virtually any company. CRM software is used to organize and manage customers’ various interactions with a company. CRM software helps bridge the gap between sales, marketing, and customer service. Popular CRM software includes Salesforce and Oracle.

4. Mobile Marketing

Mobile is on the rise and no one is powerful enough to stop it. If mobile marketing were Godzilla, we’d be pretty screwed right about now.
It’s estimated that 60% of mobile consumers use their mobile phone as their primary (or only) device for accessing the internet, and over half of e-commerce traffic is driven by mobile devices! Understanding the mobile marketing landscape will make you a hero in the eyes of employers, so be sure to show this off on your resume.

5. Lead Nurturing

As companies say sayonara to hard sales tactics and cold calls, they increasingly look to lead nurturing as a better sales solution. In the B2B world, most customer relationships today begin with content offers, then continue on with lead nurturing through the sales funnel. Lead nurturing is in super high demand, so employees with experience in this area should be sure to note it on their resume's marketing skills list and LinkedIn profiles.
Show that you understand the lead nurturing model and that you have some knowledge of how various types of content (from ebooks to webinars) can be crafted to serve specific audience needs.

Learning PPC? Check out our free guide, PPC 101!

6. Email Marketing

Email marketing isn’t new, but it’s still one of the most effective ways to market products and services. Newsletter signup boxes are commonplace on nearly all blogs, and brands are hungry for employees who can help them grow, retain, and delight email subscribers. They’re looking for employees who understand open rates, A/B testing, and email lead nurturing. If you can get practice with email marketing, wear these skills like badges of honor.

7. Mastery of a Full Marketing Arsenal of Tools

Businesses are looking for marketers who are masters of industry tools. You need to know which weapons will help you conquer any given space, making you as powerful as Robert Baratheon with his warhammer (give me a break, the new season is just a couple weeks away).

 

It’s hammertime! [Art by Alex Maxwell]

 Brush up on your marketing weapon arsenal with tools like:

• Social Media Marketing Tools. Tools that can help manage your various social media accounts and measure your effectiveness. Popular examples include HootSuite, Buffer, and Facebook/Twitter/Google/Pinterest built-in analytics. (Check out our mega-list of 99 online marketing tools here!)

• Productivity Tools.  A healthy knowledge of productivity tools shows that you’re motivated and skilled at time management. Popular tools include: Evernote, IFTTT, and Google Alerts. For more, check out our list of awesome productivity tools.

• SEO Tools. Resources to help you target relevant keywords and measure your link-building efforts. Some popular tools include Google Keyword Planner, Open Site Explorer, Ahrefs, and of course our own keyword tools.

• Image and Design Tools. Apps and software that can help you create blog images and valuable visual content to capture the attention of your audience. Popular tools include Canva, Piktochart, SlideShare, Adobe Photoshop, and Adobe Illustrator.

• Email Tools. Programs that can help you manage email more effectively and measure open rates, clicks, and conversions for various email lists. One popular example would be MailChimp.

If you have experience with these tools (or tools that are similar), be sure to add it to your marketing skills resume. Employers want new hires who know how to use the tools they love.

8. Video Production

There has been a huge upsurge recently with video production. Brands are recognizing that video is a very engaging and compelling form of content that can be used to a company’s advantage.
Any experience in video production, editing, and even video animation is highly coveted. Best of all, you can brush up on some of these skills yourself if you’ve got a bit of spare time. Set up your own YouTube channel and get filming!